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The Selling of the President
Contributor(s): McGinniss, Joe (Author)
ISBN: 0140112405     ISBN-13: 9780140112405
Publisher: Penguin Publishing Group
OUR PRICE:   $22.80  
Product Type: Paperback
Published: August 1988
Qty:
Annotation: McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.
Additional Information
BISAC Categories:
- Political Science | Political Process - Campaigns & Elections
- Political Science | American Government - National
- Political Science | Political Process - Media & Internet
Dewey: 324.973
LCCN: 88002501
Physical Information: 0.62" H x 4.99" W x 7.9" (0.49 lbs) 251 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--and how that script came to be. It introduces:

  • Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
  • Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
  • Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
  • And the candidate, Richard Nixon himself--a politician running on television for the highest office in the land

In his introduction, Joe McGinniss discusses why--unfortunately--his classic book is as pertinent today to understanding our political culture as it was the year it was published.