The Selling of the President Contributor(s): McGinniss, Joe (Author) |
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ISBN: 0140112405 ISBN-13: 9780140112405 Publisher: Penguin Publishing Group OUR PRICE: $22.80 Product Type: Paperback Published: August 1988 Annotation: McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts. |
Additional Information |
BISAC Categories: - Political Science | Political Process - Campaigns & Elections - Political Science | American Government - National - Political Science | Political Process - Media & Internet |
Dewey: 324.973 |
LCCN: 88002501 |
Physical Information: 0.62" H x 4.99" W x 7.9" (0.49 lbs) 251 pages |
Descriptions, Reviews, Etc. |
Publisher Description: What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--and how that script came to be. It introduces:
In his introduction, Joe McGinniss discusses why--unfortunately--his classic book is as pertinent today to understanding our political culture as it was the year it was published. |