| Design: A Very Short Introduction Contributor(s): Heskett, John (Author) |
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ISBN: 0192854461 ISBN-13: 9780192854469 Publisher: Oxford University Press, USA OUR PRICE: $11.69 Product Type: Paperback Published: September 2005 Annotation: John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines "need" and "desire" in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behavior in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, Heskett gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology. |
| Additional Information |
| BISAC Categories: - Design - Art | History - General |
| Dewey: 745.4 |
| LCCN: 2005281069 |
| Series: Very Short Introductions |
| Physical Information: 0.39" H x 4.4" W x 6.96" (0.34 lbs) 176 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines need and desire in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behavior in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, Heskett gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology. |