| Manipulation of the American Voter: Political Campaign Commercials Contributor(s): Copeland, Gary a. (Author), Johnson-Cartee, Karen S. (Author) |
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ISBN: 0275955885 ISBN-13: 9780275955885 Publisher: Praeger OUR PRICE: $94.05 Product Type: Hardcover Published: August 1997 Annotation: Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system. |
| Additional Information |
| BISAC Categories: - Political Science | Political Process - General - Language Arts & Disciplines | Communication Studies |
| Dewey: 324.73 |
| LCCN: 96020688 |
| Series: Praeger Series in Political Communication (Hardcover) |
| Physical Information: 0.9" H x 6.42" W x 9.56" (1.26 lbs) 232 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system. |