Managing Enterprise Content: A Unified Content Strategy Contributor(s): Rockley, Ann (Author), Cooper, Charles (Author) |
|
ISBN: 032181536X ISBN-13: 9780321815361 Publisher: New Riders Publishing OUR PRICE: $44.99 Product Type: Paperback Published: February 2012 |
Additional Information |
BISAC Categories: - Computers | Networking - General - Computers | Management Information Systems - Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme |
Dewey: 658.403 |
Series: Voices That Matter |
Physical Information: 0.9" H x 7" W x 8.9" (1.50 lbs) 384 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy--a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you:
|