Limit this search to....

Managing Enterprise Content: A Unified Content Strategy
Contributor(s): Rockley, Ann (Author), Cooper, Charles (Author)
ISBN: 032181536X     ISBN-13: 9780321815361
Publisher: New Riders Publishing
OUR PRICE:   $44.99  
Product Type: Paperback
Published: February 2012
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Computers | Networking - General
- Computers | Management Information Systems
- Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme
Dewey: 658.403
Series: Voices That Matter
Physical Information: 0.9" H x 7" W x 8.9" (1.50 lbs) 384 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy--a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:

  • Determine business requirements
  • Build your vision
  • Design content that adapts to any device
  • Develop content models, metadata, and workflow
  • Put content governance in place
  • Adapt to new and changed roles
  • Identify tools requirements
With this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.