| The Design Method: A Philosophy and Process for Functional Visual Communication Contributor(s): Karjaluoto, Eric (Author) |
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ISBN: 0321928849 ISBN-13: 9780321928849 Publisher: New Riders Publishing OUR PRICE: $26.99 Product Type: Paperback - Other Formats Published: August 2013 |
| Additional Information |
| BISAC Categories: - Computers | Desktop Applications - Design & Graphics - Art |
| Dewey: 741.6 |
| Series: Voices That Matter |
| Physical Information: 0.5" H x 5.4" W x 8" (0.60 lbs) 240 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you'll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems. In this book, you will learn: - Ways to conduct research and gain insight into your clients' situations - A process for establishing strategies and plans for your projects - How to develop a cohesive concept and visual direction for each client/job - An iterative approach to prototype, test, refine, and produce effective design - Techniques for presenting and documenting creative work - Tips for making your design studio operate efficiently and consistently |