| Decoding Women's Magazines: From Mademoiselle to Ms. 1993 Edition Contributor(s): McCracken, Ellen (Author) |
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ISBN: 0333535901 ISBN-13: 9780333535905 Publisher: MacMillan OUR PRICE: $56.99 Product Type: Paperback - Other Formats Published: October 1992 |
| Additional Information |
| BISAC Categories: - Reference - Language Arts & Disciplines | Publishers & Publishing Industry - Social Science | Gender Studies |
| Dewey: 051.082 |
| Series: From Mademoiselle to MS |
| Physical Information: 0.79" H x 5.5" W x 8.5" (0.99 lbs) 341 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features. |