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Business: The Key Concepts
Contributor(s): Vernon, Mark (Author)
ISBN: 0415253233     ISBN-13: 9780415253239
Publisher: Routledge
OUR PRICE:   $161.50  
Product Type: Hardcover
Published: October 2001
Qty:
Annotation: "Business: The Key Concepts" provides a much-needed explanation and exploration of the many complex concepts in the study of business. Covering areas of management, marketing, finance, economics, organizational behavior, and operations, this A-Z reference covers established subjects in business studies taking an international and strategic approach that balances theory and practice. The author also considers new developments in the field by focussing on e-business and contemporary business ethics.
Each entry begins with a definition of the term followed by an insightful description and discussion of the concept that is designed both to ground the subject firmly and outline engaging avenues of developments. The entries conclude with helpful cross-referencing and suggested further reading.
"Business: The Key" "Concepts"The perfect desktop resource for anyone who wants to learn more bout the commercial world that surround them.
Additional Information
BISAC Categories:
- Business & Economics | Management - General
- Reference
- Business & Economics | Reference - General
Dewey: 650.03
LCCN: 2001019934
Series: Key Concepts (Hardcover)
Physical Information: 0.79" H x 5.68" W x 8.76" (1.08 lbs) 262 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.