Business: The Key Concepts Contributor(s): Vernon, Mark (Author) |
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ISBN: 0415253241 ISBN-13: 9780415253246 Publisher: Routledge OUR PRICE: $35.10 Product Type: Paperback - Other Formats Published: October 2001 Annotation: "Business: The Key Concepts" provides a much-needed explanation and exploration of the many complex concepts in the study of business. Covering areas of management, marketing, finance, economics, organizational behavior, and operations, this A-Z reference covers established subjects in business studies taking an international and strategic approach that balances theory and practice. The author also considers new developments in the field by focussing on e-business and contemporary business ethics. Each entry begins with a definition of the term followed by an insightful description and discussion of the concept that is designed both to ground the subject firmly and outline engaging avenues of developments. The entries conclude with helpful cross-referencing and suggested further reading. "Business: The Key" "Concepts"The perfect desktop resource for anyone who wants to learn more bout the commercial world that surround them. |
Additional Information |
BISAC Categories: - Business & Economics | Management - General - Business & Economics | Reference - General - Business & Economics | Inflation |
Dewey: 650.03 |
LCCN: 2001019934 |
Series: Key Concepts (Paperback) |
Physical Information: 0.63" H x 5.5" W x 8.4" (0.73 lbs) 272 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible. Business: The Key Concepts: * is detailed yet approachable Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion. |