| Management Speak: Why We Listen to What Management Gurus Tell Us Revised Edition Contributor(s): Greatbatch, David (Author), Clark, Timothy (Author) |
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ISBN: 041530623X ISBN-13: 9780415306232 Publisher: Routledge OUR PRICE: $40.80 Product Type: Paperback - Other Formats Published: September 2005 Annotation: Management gurus continue to exert tremendous influence over management thinking and strategy, not only through their published works, but more significantly via the international management lecture circuit. Research suggests that public performances are critical to their popularity and success, and that the "best" gurus are all highly skilled in persuasive communication techniques. This book examines techniques, both verbal and non-verbal, used by gurus to communicate their messages and identifies several additional techniques which enhance the gurus' reputations as highly effective orators. It focuses on video recordings of public lectures given by Tom Peters, Rosabeth Moss Kanter, Kenneth Blanchard, Daniel Goleman, Gary Hamil, Charles Handy and Peter Senge who are all renowned for their public performances and the impact they have had on organizational life. Challenging and original, this text provides a unique insight into the management guru industry and the persuasive skills of some its leading proponents. |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General |
| Dewey: 658.452 |
| Physical Information: 0.39" H x 5.52" W x 8.48" (0.49 lbs) 170 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology. Written by leading figures in the field, this topical book covers such broad ranging areas as the live presentation of management ideas, using rhetoric, legitimating ideas, values and visions, the grammar of persuasion and charisma and oratory and is a valuable resource for students academics and researchers in the fields of management, sociology, and communications. |