| Routledge Handbook of Sports Sponsorship: Successful Strategies Contributor(s): Ferrand, Alain (Author), Torrigiani, Luiggino (Author), Camps I. Povill, Andreu (Author) |
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ISBN: 0415401119 ISBN-13: 9780415401111 Publisher: Routledge OUR PRICE: $99.75 Product Type: Paperback - Other Formats Published: November 2006 |
| Additional Information |
| BISAC Categories: - Law | Sports |
| Dewey: 344.099 |
| LCCN: 2006017953 |
| Physical Information: 0.64" H x 9.57" W x 6.85" (1.12 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes: - Sports marketing and sports management theory. -The roles of different key stakeholders in the process - Thorough explanation of copyright and contract law for sports sponsorship The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management. |