Engaging Diverse College Alumni: The Essential Guide to Fundraising Contributor(s): Gasman, Marybeth (Author), Bowman III, Nelson (Author) |
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ISBN: 0415892740 ISBN-13: 9780415892742 Publisher: Routledge OUR PRICE: $190.00 Product Type: Hardcover - Other Formats Published: February 2013 |
Additional Information |
BISAC Categories: - Education | Higher - Education | Administration - General |
Dewey: 371.206 |
LCCN: 2012037599 |
Physical Information: 176 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Winner of the 2014 CASE Warwick Award for Outstanding Research on Alumni Relations and Institutional Advancement Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a one size fits all approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and offers concrete suggestions for engaging these populations, including best practices as well as approaches to avoid. This practical guide includes:
Both newcomers and seasoned fundraising professionals will find this book to be a compelling and in-depth guide to engaging diverse college alumni. |