| Inviting Latino Voters: Party Messages and Latino Party Identification Contributor(s): Connaughton, Stacey L. (Author) |
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ISBN: 0415971829 ISBN-13: 9780415971829 Publisher: Routledge OUR PRICE: $152.00 Product Type: Hardcover - Other Formats Published: December 2004 Annotation: Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through an in-depth interview with campaign strategists, a thematic content analysis of Latino-oriented television advertisements, and a survey of Latino citizens in Texas, "Inviting Latino Voters "examines these efforts. Interview findings reveal two distinct strategies for courting this stakeholder group in Campaign 2000. Results from the content analysis of Latino-oriented Presidential campaign television spots from 1984-2000 indicate that the parties' invitations to Latinos for partisan identification are positive, Latino-centric, social uncontroversial, and empowering. And, results from the survey of Latino citizens in Texas indicate that these Latinos, especially young Latinos, feel modest identification with political parties. Latino's party identification was found to be complex, however, relating to other identification targets such as candidate and country. Connaughton concludes by arguing that identification is relational. That is, it is dynamic, it involves varying degrees of investment and it is embedded in systems of power. Implications for political parties, Latinos, organizations in general and communication scholars are discussed. |
| Additional Information |
| BISAC Categories: - Political Science | Political Process - Campaigns & Elections - Political Science | Political Process - Political Parties |
| Dewey: 324.089 |
| LCCN: 2004012978 |
| Series: Latino Communities |
| Physical Information: 0.66" H x 6.3" W x 9.26" (0.95 lbs) 222 pages |
| Themes: - Ethnic Orientation - Latino |
| Descriptions, Reviews, Etc. |
| Publisher Description: Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts. |