| Essentials of Patents Contributor(s): Gibbs, Andy (Author), DeMatteis, Bob (Joint Author) |
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ISBN: 0471250503 ISBN-13: 9780471250500 Publisher: John Wiley & Sons OUR PRICE: $40.38 Product Type: Paperback - Other Formats Published: December 2002 Annotation: ESSENTIALS OF PATENTS Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up-to-date on the newest thinking, strategies, developments, and technologies in patents. "Gibbs and DeMatteis give us a very up-to-date and clear entry point into patent management in the context of the real world of business, including insightful perspectives on finance, banking, taxes, and insurance. Both the generalist and specialist will benefit from learning how to deal with patents in a variety of established business systems." --Steve Fox, Vice President and Deputy General Counsel for Intellectual Property, Hewlett-Packard Company "At last, a quality reference text I can heartily recommend to my corporate clients and independent inventors alike. Gibbs and DeMatteis have drawn upon a wealth of experience in pulling together a remarkable book, deftly placing invention and the U.S. Patent System in a real-world business context." --Don Kelly, CEO, Intellectual Asset Management Associates, LLC, former director, U.S. Patent and Trademark Office .,."compelling, 'how-to' manual for generating and fostering a sustainable patent-consciousness in all corporate employees, now a critical task in our knowledge-driven economy. The authors talk directly to each role and suggest what each individual mustdo to create, grow, and protect shareholder value through the development and exploitation of patents. This is a cornerstone book which will definitely impact business processes in corporate America." --Lucy Teixeira Akers, Chairman, PIUG, Inc., The International Society for Patent Information, former IP Management Program Team Leader, ExxonMobil Chemical Co. |
| Additional Information |
| BISAC Categories: - Law | Intellectual Property - Patent |
| Dewey: 346.730 |
| LCCN: 2003269755 |
| Series: Essentials |
| Physical Information: 0.77" H x 6.58" W x 8.58" (0.86 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: While there are many books on how to patent and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool. This is not your ordinary patent book. It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise. Gibbs and DeMatteis show how patents can enhance competitive intelligence, product development cost reduction, product line expansion, and revenue streams, making this guide a must-have for the savvy manager. In it, the authors introduce a new management methodology: Patent Quality Management, or PQM. With public company market values more than 90% attributable to the value of intangible assets and patents, the time has come for all corporate managers, not just R&D and legal counsel, to master intellectual property management in this competitive global market (and shareholders are demanding it). |