Making Innovation Pay: People Who Turn IP Into Shareholder Value Contributor(s): Berman, Bruce (Editor), Rivette, Kevin (Foreword by) |
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ISBN: 0471733377 ISBN-13: 9780471733379 Publisher: Wiley OUR PRICE: $41.80 Product Type: Hardcover Published: January 2006 Annotation: Praise For "Making Innovation Pay: People Who Turn IP into Shareholder Value" "Bruce Berman has persuaded, arm-twisted, and otherwise cajoled today's most successful patent practitioners into telling their stories and allowing him to tell theirs. Until now, no book has discussed innovation in so resolutely clear-eyed, personal, and practical business terms . . . ["Making Innovation Pay"] breaks new ground by giving voice to resourceful and articulate individuals who have the courage to brave new trails and the generosity to share how they do it." "Drawing upon an all-star lineup of IP thought leaders and practitioners, Bruce Berman, yet again, knocks the cover off the ball. "Making Innovation Pay" provides critical insight into both the art and the craftsmanship of those who successfully shape today's IP landscape and are entrusted with developing tomorrow's. Berman brings clarity, insight, and leadership to all those who find themselves--willingly or not--at the leading edge of IP issues in today's economy." "Innovation and enterprise distinguish the US from other nations. The contributors to "Making Innovation Pay," diverse IP success stories, take us full circle with strong perspectives on invention and profit. Berman's book is as much framed by a vision of American history as it is by business strategy, technology, or finance." ""Making Innovation Pay" isa thoroughly enjoyable read brimming with fascinating insights from the stories of intellectual property asset innovators. Berman shines a spotlight on the lives of these IP pioneers, who you will recognize from the arrows in their backs and the roads less traveled." "Bruce Berman is one of the first people to make intellectual property entertaining. "Making Innovation Pay"'s sharply focused essays by, and portraits of, the world's best (and richest) IP business people, inventors, and lawyers must be read and savoured by anyone who values the importance of new ideas." |
Additional Information |
BISAC Categories: - Law | Intellectual Property - Patent |
Dewey: 658.406 |
LCCN: 2005031934 |
Physical Information: 0.84" H x 6.14" W x 9.28" (0.95 lbs) 224 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too. |