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The Fashion System
Contributor(s): Barthes, Roland (Author), Ward, Matthew (Translator), Howard, Richard (Translator)
ISBN: 0520071778     ISBN-13: 9780520071773
Publisher: University of California Press
OUR PRICE:   $29.65  
Product Type: Paperback - Other Formats
Published: July 1990
Qty:
Annotation: The object of this inquiry is the structural analysis of women's clothing as currently described by Fashion magazines: its method was originally inspired by the general science of signs postulated by Saussure under the name semiology.
Additional Information
BISAC Categories:
- Health & Fitness | Beauty & Grooming - General
- Literary Criticism | Semiotics & Theory
Dewey: 391.001
LCCN: 90011009
Physical Information: 0.85" H x 6.01" W x 8.97" (0.95 lbs) 351 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
In his consideration of the language of the fashion magazine-the structural analysis of descriptions of women's clothing by writers about fashion-Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."