Google Advertising Tools Contributor(s): Davis, Harold (Author) |
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ISBN: 0596155794 ISBN-13: 9780596155797 Publisher: O'Reilly Media OUR PRICE: $31.49 Product Type: Paperback - Other Formats Published: December 2009 Annotation: Businesses large and small are using Google AdWords and AdSense today, and with this book, you'll learn the best ways to take advantage of these sophisticated online advertising tools. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. The second edition of Google Advertising Tools offers you a substantially updated guide to advertising on the Web -- how it works in general, and how Google's advertising programs in particular can help your business generate revenue and turn your website into a money-maker. The book focuses on best practices, with several business case studies that demonstrate which approaches work well, which don't, and why. If your business has a web presence, you need to investigate Google's programs. The most efficient and informative way is with Google Advertising Tools. |
Additional Information |
BISAC Categories: - Computers | Web - Web Programming - Business & Economics | E-commerce - Internet Marketing - Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme |
Dewey: 658.872 |
Physical Information: 0.93" H x 7.08" W x 9.14" (1.24 lbs) 427 pages |
Descriptions, Reviews, Etc. |
Publisher Description: With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.
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Contributor Bio(s): Davis, Harold: - Harold Davis is the author of more than thirty books on a wide range of topics from art and photography to computer programming and the Internet. He has been a professional photographer, lawyer, software developer, enterprise consultant, and the chief technology officer for an Internet startup. |