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Google Advertising Tools
Contributor(s): Davis, Harold (Author)
ISBN: 0596155794     ISBN-13: 9780596155797
Publisher: O'Reilly Media
OUR PRICE:   $31.49  
Product Type: Paperback - Other Formats
Published: December 2009
Qty:
Annotation: Businesses large and small are using Google AdWords and AdSense today, and with this book, you'll learn the best ways to take advantage of these sophisticated online advertising tools. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. The second edition of Google Advertising Tools offers you a substantially updated guide to advertising on the Web -- how it works in general, and how Google's advertising programs in particular can help your business generate revenue and turn your website into a money-maker. The book focuses on best practices, with several business case studies that demonstrate which approaches work well, which don't, and why. If your business has a web presence, you need to investigate Google's programs. The most efficient and informative way is with Google Advertising Tools.
Additional Information
BISAC Categories:
- Computers | Web - Web Programming
- Business & Economics | E-commerce - Internet Marketing
- Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme
Dewey: 658.872
Physical Information: 0.93" H x 7.08" W x 9.14" (1.24 lbs) 427 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.

  • Learn how to create effective campaign plans for your website
  • Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
  • Drive traffic to your website and make money as an advertising host
  • Add AdSense code and Google search to your site
  • Learn how content, search, and referral ads perform
  • Create and edit AdWord campaigns
  • Monitor AdWords activity and improve your campaign's performance

Contributor Bio(s): Davis, Harold: -

Harold Davis is the author of more than thirty books on a wide range of topics from art and photography to computer programming and the Internet. He has been a professional photographer, lawyer, software developer, enterprise consultant, and the chief technology officer for an Internet startup.