| Call of the Mall: The Geography of Shopping by the Author of Why We Buy Contributor(s): Underhill, Paco (Author) |
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ISBN: 0743235924 ISBN-13: 9780743235921 Publisher: Simon & Schuster OUR PRICE: $14.40 Product Type: Paperback - Other Formats Published: January 2005 Annotation: A bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption--is an example of commercial and social culture. This book examines how the mall is used, what it means, why it works when it does, and why it sometimes doesn't. |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | Industries - Retailing - Social Science | Human Geography |
| Dewey: 306.309 |
| Physical Information: 0.66" H x 5.71" W x 8.22" (0.49 lbs) 240 pages |
| Accelerated Reader Info |
| Quiz #: 80047 Reading Level: 7.5 Interest Level: Upper Grades Point Value: 12.0 |
| Descriptions, Reviews, Etc. |
| Publisher Description: The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't. |
Contributor Bio(s): Underhill, Paco: - Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City. |