| The Complete Marketer: 60 Essential Concepts for Marketing Excellence Contributor(s): McDonald, Malcolm (Author), Meldrum, Mike (Author) |
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ISBN: 0749466766 ISBN-13: 9780749466763 Publisher: Kogan Page OUR PRICE: $28.49 Product Type: Paperback - Other Formats Published: May 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Sales & Selling - General - Business & Economics | Marketing - Direct - Business & Economics | Management - General |
| Dewey: 658.8 |
| LCCN: 2012046365 |
| Physical Information: 0.73" H x 6.26" W x 9.11" (1.07 lbs) 336 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters - including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team. McDonald and Meldrum have simplified the marketing discipline - translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors' marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students. |
Contributor Bio(s): Meldrum, Mike: - Mike Meldrum was a Lecturer in Marketing at the Cranfield School of Management, and now runs his own consulting company specializing in marketing, leadership development and coaching. |