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This book examines Asian American ethnicity and communication, looking at: immigration patterns, ethnic institutions, family patterns, and ethnic and cultural identities. William Gudykunst focuses on how communication is similar and different among Chinese Americans, Filipino Americans, Japanese Americans, Korean Americans, and Vietnamese Americans. Where applicable, similarities and differences in communication between Asian Americans and European Americans are also examined. Gudykunst concludes with a discussion of the role of communication in Asian immigrants′ acculturation to the United States.

William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (McGraw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication theory.