| Writing Copy for Dummies Contributor(s): Kranz, Jonathan (Author) |
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ISBN: 0764569694 ISBN-13: 9780764569692 Publisher: Wiley Publishing OUR PRICE: $20.69 Product Type: Paperback - Other Formats Published: October 2004 Annotation: Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: Write compelling headlines and body copy Turn your research into brilliant ideas Create motivational materials for worthy causes Fix projects when they go wrong Land a job as a copywriter |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Writing - General - Language Arts & Disciplines | Editing & Proofreading |
| Dewey: 659.132 |
| LCCN: 2004112318 |
| Series: For Dummies |
| Physical Information: 0.87" H x 7.5" W x 9.06" (1.46 lbs) 362 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter |