| Engagement Organizing: The Old Art and New Science of Winning Campaigns Contributor(s): Price, Matt (Author) |
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ISBN: 0774890169 ISBN-13: 9780774890168 Publisher: University of British Columbia Press OUR PRICE: $20.66 Product Type: Paperback Published: July 2017 |
| Additional Information |
| BISAC Categories: - Political Science | Ngos (non-governmental Organizations) - Political Science | Political Process - Campaigns & Elections |
| Dewey: 324.7 |
| LCCN: 2017448103 |
| Physical Information: 0.2" H x 5.9" W x 8.9" (0.70 lbs) 200 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: What separates campaigns that win from those that don't? At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. Engagement Organizing shows how to combine old-school people power with new digital tools and data to win campaigns today. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice. At a time of growing concern about what the future holds, this book is an indispensable guide for seasoned campaigners as well as those just getting started, who want to apply the principles of engagement organizing to their own campaigns. |