| A New Beginning: A Textual Frame Analysis of the Political Campaign Film Contributor(s): Morreale, Joanne (Author) |
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ISBN: 0791406091 ISBN-13: 9780791406090 Publisher: State University of New York Press OUR PRICE: $32.25 Product Type: Paperback - Other Formats Published: July 1991 |
| Additional Information |
| BISAC Categories: - Political Science | Political Process - Political Parties - Philosophy | Movements - Phenomenology - Language Arts & Disciplines | Communication Studies |
| Dewey: 324.273 |
| LCCN: 90-9904 |
| Series: Suny Communication Studies |
| Physical Information: 0.38" H x 6" W x 9" (0.55 lbs) 154 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book is a postmodern analysis of Ronald Reagan's 1984 film, A New Beginning, which marked the coming-of-age of the televisual political campaign film. The film was a landmark in the art of political filmmaking. Its thesis proclaimed a resurgence of American pride, patriotism, and prosperity under the leadership of Ronald Reagan. A New Beginning was unprecedented for a number of reasons: it replaced the traditional nominating speech for the candidate at the Republican National Convention; its form was a hybrid documentary and advertisement; it illustrated the use of televisual rebirth rhetoric to gain public support for a political ideology; and, most importantly, the masterful project documented a shift from verbal to visual rhetoric in American presidential campaigning. The author examines the film as a cultural text and as an effective political tool. Framing, ideology, myth, and visual cliché are analytic tools used to deconstruct the film; the method combines rhetorical theory with communication theory and semiotically-based theories of film and television. Morreale gives insight into the increasingly prevalent use of television to create a political reality. |