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The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America Since 1941
Contributor(s): Baughman, James L. (Author)
ISBN: 0801883164     ISBN-13: 9780801883163
Publisher: Johns Hopkins University Press
OUR PRICE:   $27.55  
Product Type: Paperback - Other Formats
Published: December 2005
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Annotation: The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media -- radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products.

Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers.

Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.

Additional Information
BISAC Categories:
- Social Science | Media Studies
- History | United States - 20th Century
- Social Science | Popular Culture
Dewey: 302.230
LCCN: 2005018128
Series: American Moment
Physical Information: 0.82" H x 8.9" W x 6.02" (0.97 lbs) 320 pages
Themes:
- Chronological Period - 20th Century
 
Descriptions, Reviews, Etc.
Publisher Description:

The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media--radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products.

Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers.

Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.


Contributor Bio(s): Baughman, James L.: - James L. Baughman is a professor of journalism and mass communication at the University of Wisconsin at Madison. His previous books include Henry R. Luce and the Rise of the American News Media (Johns Hopkins University Press, 2001).