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Drawing on oral histories of Native peoples and traders collected over thirty years of research, McPherson explores these interactions from both perspectives, as wool, blankets, and silver crossed the counter in exchange for flour, coffee, and hardware. To succeed, traders had to meet the needs and expectations of their customers, often interpreted through Navajo cultural standards. From the organization of the post building to gift giving, health care and burial services, and a credit system tailored to the Navajo calendar, every feature of the trading post served trader and customer alike.

Over time, these posts evolved from ad hoc business ventures or profitable cooperative stores into institutions with a clearly defined set of expectations that followed Navajo traditional practices. Traders spent their days evaluating craft work, learning the financial circumstances of each Native family, following economic trends in the wool and livestock industry back east, and avoiding conflict.

In detail and depth, the many voices woven throughout Both Sides of the Bullpen restore an underappreciated era to the history of the American Southwest. They show us that for American Indians and white traders alike in the Four Corners region during the late 1800s and early 1900s, barter was as much a cultural expression as it was an economic necessity.