| Chains of Gold: Marketing the Ratings and Rating the Markets Contributor(s): Buzzard, Karen S. (Author) |
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ISBN: 081082356X ISBN-13: 9780810823563 Publisher: Scarecrow Press OUR PRICE: $93.10 Product Type: Hardcover Published: January 1991 Annotation: Broadcasters are bound to ratings with chains of gold which they are reluctant to break... --Oren Harris, House of Representatives Explores the evolution of broadcast ratings, documents the experiences of ratings pioneers from past to present as they have developed a standardized network and local market ratings vocabulary. |
| Additional Information |
| BISAC Categories: - Technology & Engineering | Radio - Performing Arts | Television - History & Criticism |
| Dewey: 384.543 |
| LCCN: 90-19487 |
| Physical Information: 0.75" H x 6.32" W x 7.08" (0.90 lbs) 226 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: "Broadcasters are bound to ratings with chains of gold which they are reluctant to break..." --Oren Harris, House of Representatives This comprehensive exploration of the evolution of broadcast ratings documents the experiences of ratings pioneers from past to present as they have developed a standardized network and local market ratings vocabulary. Buzzard traces the rise of Nielsen and Arbitron to their present position of dominance in the ratings business and also ties conceptual changes in the methods and terminology used to measure audiences to advertising and marketing and the competitive factors that shaped them. |