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Entering Cultural Communities: Diversity and Change in the Nonprofit Arts None Edition
Contributor(s): Grams, Diane (Editor), Farrell, Betty (Editor), Grams, Diane (Contribution by)
ISBN: 0813542170     ISBN-13: 9780813542171
Publisher: Rutgers University Press
OUR PRICE:   $37.00  
Product Type: Paperback - Other Formats
Published: March 2008
Qty:
Annotation: The chapters in this book draw on interviews with leaders, staff, volunteers, and audience members from 85 non-profit cultural organizations to explore how they are trying to increase participation and the extent to which they have been successful.
Additional Information
BISAC Categories:
- Business & Economics | Nonprofit Organizations & Charities - General
- Art | Business Aspects
- Business & Economics | Museum Administration And Museology
Dewey: 706.8
LCCN: 2007015495
Series: Rutgers Series on the Public Life of the Arts (Paperback)
Physical Information: 0.7" H x 6.22" W x 9.14" (1.00 lbs) 292 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Arts organizations once sought patrons primarily from among the wealthy and well educated, but for many decades now they have revised their goals as they seek to broaden their audiences. Today, museums, orchestras, dance companies, theaters, and community cultural centers try to involve a variety of people in the arts. They strive to attract a more racially and ethnically diverse group of people, those from a broader range of economic backgrounds, new immigrants, families, and youth.

The chapters in this book draw on interviews with leaders, staff, volunteers, and audience members from eighty-five nonprofit cultural organizations to explore how they are trying to increase participation and the extent to which they have been successful. The insiders' accounts point to the opportunities and challenges involved in such efforts, from the reinvention of programs and creation of new activities, to the addition of new departments and staff dynamics, to partnerships with new groups. The authors differentiate between "relational" and "transactional" practices, the former term describing efforts to build connections with local communities and the latter describing efforts to create new consumer markets for cultural products. In both cases, arts leaders report that, although positive results are difficult to measure conclusively, long-term efforts bring better outcomes than short-term activities.

The organizations discussed include large, medium, and small nonprofits located in urban, suburban, and rural areas--from large institutions such as the Smithsonian, the Walker Art Center, the Museum of Fine Arts Houston, and the San Francisco Symphony to many cultural organizations that are smaller, but often known nationally for their innovative work, such as AS220, The Loft Literary Center, Armory Center for the Arts, Appalshop, and the Western Folklife Center.