| Undressing the Ad: Reading Culture in Advertising Revised Edition Contributor(s): Steinberg, Shirley R. (Other), Kincheloe, Joe L. (Other), Frith, Katherine T. (Editor) |
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ISBN: 0820437557 ISBN-13: 9780820437552 Publisher: Peter Lang Inc., International Academic Publi OUR PRICE: $39.55 Product Type: Paperback Published: October 2006 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Social Science | Media Studies - Social Science | Popular Culture |
| Dewey: 659.104 |
| LCCN: 97008541 |
| Lexile Measure: 1360 |
| Series: Counterpoints |
| Physical Information: 0.65" H x 6.07" W x 9.03" (0.80 lbs) 252 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves. |