| Communication in Political Campaigns Contributor(s): Gronbeck, Bruce (Editor), Benoit, William L. (Author) |
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ISBN: 0820486043 ISBN-13: 9780820486048 Publisher: Peter Lang Inc., International Academic Publi OUR PRICE: $49.88 Product Type: Paperback - Other Formats Published: December 2006 |
| Additional Information |
| BISAC Categories: - Political Science | Political Process - General - Language Arts & Disciplines | Communication Studies - Political Science | History & Theory - General |
| Dewey: 324.730 |
| LCCN: 2006012618 |
| Series: Frontiers in Political Communication |
| Physical Information: 294 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns. |