| Bush Versus Kerry: A Functional Analysis of Campaign 2004 Contributor(s): Benoit, William L. (Author), Stein, Kevin A. (Author), McHale, John (Author) |
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ISBN: 0820486752 ISBN-13: 9780820486758 Publisher: Peter Lang Inc., International Academic Publi OUR PRICE: $102.22 Product Type: Hardcover Published: March 2007 |
| Additional Information |
| BISAC Categories: - Political Science | Political Process - Campaigns & Elections - Language Arts & Disciplines | Communication Studies - Language Arts & Disciplines | Journalism |
| Dewey: 324.973 |
| LCCN: 2006100652 |
| Physical Information: 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign. |