| Visual Identities Contributor(s): Floch, Jean-Marie (Author) |
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ISBN: 0826447392 ISBN-13: 9780826447395 Publisher: Continuum OUR PRICE: $51.43 Product Type: Paperback - Other Formats Published: January 2001 Annotation: The six essays in Visual Identities are an important contribution to the growing field of industrial semiotics. Until recently there have been quite different and distinct ways of understanding commercial signs (e.g. logos, advertisements). Industry-level work has tended to look at questions of marketing and has often been reduced to mass psychology of "appeal" and poor audience research. At the same time the textual analysis of commercial signs has tended to be launched from several limited positions of identity politics and criticism (e.g. Marxism, feminism). Looking at Waterman pens, IBM and Apple logos, and Chanel's "Total Look", Floch manages to find a way between and outside these traditions. In doing so he has produced a book that will interest industrial practitioners in advertising, marketing, and design as well as students and academics in the field of linguistics. |
| Additional Information |
| BISAC Categories: - Literary Criticism | Semiotics & Theory - Language Arts & Disciplines | Linguistics - General |
| Dewey: 302.2 |
| LCCN: 00022692 |
| Physical Information: 0.62" H x 6.06" W x 9.21" (0.68 lbs) 190 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics. |