| Eisenhower's War of Words: Rhetoric and Leadership Contributor(s): Medhurst, Martin J. (Editor) |
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ISBN: 0870133403 ISBN-13: 9780870133404 Publisher: Michigan State University Press OUR PRICE: $40.46 Product Type: Hardcover Published: April 1994 Annotation: Eisenhower's War of Words: Rhetoric and Leadership paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who was highly involved in the series of crises that characterized his administrations. As a consummate cold warrior, Eisenhower understood that words, images, perceptions, and the shaping of attitudes was central to the ongoing battle with the Soviet Union. He used rhetoric - actions and messages intentionally designed to persuade - to achieve many of his goals. To Ike, rhetoric were the central weapon for waging - and winning - the Cold War. Understood as a strategic art of selection, arrangement, nuance, timing, and audience adaptation, rhetoric became, for Eisenhower, the preferred means of conflict resolution. Examining both foreign and domestic crises, Eisenhower's War of Words reveals a chief executive who was always thinking, planning, and looking for the opportune moment to strike. Individual chapters are devoted to the crises concerning Vietnam, McCarthyism, the H-Bomb, massive retaliation, Open Skies, Suez, Sputnik, Little Rock, the U-2 Affair, and the military-industrial complex. Eisenhower's rhetorical leadership saw America through a decade that was anything but tranquil. This book examines one of the primary means by which he accomplished that goal. |
| Additional Information |
| BISAC Categories: - History | United States - 20th Century - Language Arts & Disciplines | Rhetoric - Political Science | American Government - General |
| Dewey: 973.921 |
| LCCN: 93047650 |
| Lexile Measure: 1470 |
| Series: Rhetoric & Public Affairs |
| Physical Information: 1.02" H x 6.27" W x 9.32" (1.57 lbs) 318 pages |
| Themes: - Chronological Period - 1950's - Chronological Period - 20th Century |
| Descriptions, Reviews, Etc. |
| Publisher Description: This volume paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who was highly involved in the series of crises that characterized his administrations. As a consummate cold warrior, Eisenhower understood that words, images, perceptions, and the shaping of attitudes were central to the ongoing battle with the Soviet Union. He used rhetoric--actions and messages intentionally designed to persuade--to achieve many of his goals. To Ike, rhetoric was the central weapon for waging--and winning--the cold war. Understood as a strategic art of selection, arrangement, nuance, timing, and audience adaptation, rhetoric became, for Eisenhower, the preferred means for conflict resolution. |
Contributor Bio(s): Medhurst, Martin J.: - MARTIN J. MEDHURST is Distinguished Professor of Rhetoric and Communication and Professor of Political Science at Baylor University in Waco, Texas. |