| Coozan Dudley LeBlanc: From Huey Long to Hadacol Contributor(s): Clay, Floyd Martin (Author), Edwards, Edwin W. (Foreword by) |
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ISBN: 0882896466 ISBN-13: 9780882896465 Publisher: Pelican Publishing Company OUR PRICE: $23.75 Product Type: Paperback Published: March 1987 Annotation: He was the most extraordinary politician, businessman, medicine man, and promoter imaginable. Coozan Dudley LeBlanc traces the life of this singular Cajun entrepreneur who, almost singlehandedly, revolutionized American product advertising. He spent millions to promote Hadacol, his alcohol-saturated, vitamin-mineral patent medicine. With heavy advertising, contests, and the Hadacol caravan-- a traveling road show featuring a dazzling cast of Hollywood stars, beauty queens, and circus antics-- LeBlanc parlayed his elixir into an amazing overnight success. America had never seen anything like it. But before the 1950s Hadacol phenomenon, LeBlanc had made his mark in the hurly-burly politics of his native Louisiana. As a state legislator, he had championed a steady stream of legislation to increase benefits to the poor and aged. Bold, flashy, and determined, he frequently clashed with the Louisiana Kingfish, Huey Long, in a power struggle that ended only with Long's assassination. |
| Additional Information |
| BISAC Categories: - Biography & Autobiography | Business - Biography & Autobiography | Historical |
| Dewey: B |
| LCCN: 73014609 |
| Physical Information: 0.84" H x 6.03" W x 9.03" (1.06 lbs) 296 pages |
| Themes: - Chronological Period - 20th Century - Cultural Region - Gulf Coast - Cultural Region - Southeast U.S. - Cultural Region - South - Geographic Orientation - Louisiana |
| Descriptions, Reviews, Etc. |
| Publisher Description: He was the most extraordinary politician, businessman, medicine man, and promoter imaginable. Coozan Dudley LeBlanc traces the life of this amazing Cajun entrepreneur who almost single-handedly revolutionized American product advertising. He spent millions to promote Hadacol, his alcohol-saturated, vitamin-mineral patent medicine. |
Contributor Bio(s): Clay, Floyd: - Floyd Martin Clay conducted a considerable amount of research to produce his biography of Dudley J. LeBlanc. Mr. Clay initiated the book while LeBlanc was still alive and active, and this enabled him to produce an accurate and incisive biography. |