| Abandon the Ordinary: Building a Distinctive Leadership Brand in Business, Family, and Church Contributor(s): Lytle, Richard S. (Author) |
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ISBN: 0891123385 ISBN-13: 9780891123385 Publisher: Abilene Christian University Press OUR PRICE: $16.19 Product Type: Paperback Published: June 2016 |
| Additional Information |
| BISAC Categories: - Religion | Leadership |
| Physical Information: 0.6" H x 5.9" W x 8.9" (0.55 lbs) |
| Descriptions, Reviews, Etc. |
| Publisher Description: In Abandon the Ordinary, Dr. Richard S. Lytle draws on his many years of experience in marketing and management to share a down-to-earth plan for how readers can build their own valuable leadership brands that will stand apart from generic imitations. The world needs great leaders. But how do you build a leadership brand that matters? Your ability to lead with power in a complex global society will largely depend on your ability to move away from a generic type of leadership, building a distinctive brand. In this book, businessman and professor Richard S. Lytle considers four main principles to help readers create a godly blueprint for life. |
Contributor Bio(s): Lytle, Richard S.: - Dr. Richard S. Lytle has long been passionate about developing leadership that truly matters. He is the former dean of the College of Business Administration at Abilene Christian University, a professor of marketing at ACU, a partner in LJL Consulting, International, and the president of The Lytle Group, an independent marketing firm. He also has experience as a marketing representative, finance supervisor, and senior analyst, and he has served on a number of boards, cabinets, and planning committees for both nonprofit and for-profit businesses. Through all these roles, he has worked hard to be a strong leader himself, and he believes in identifying and cultivating leadership in others. Richard and his wife, Jeanne, have three daughters: Kelly, Hannah, and Michelle. |