| The Art of Naming: Neonym Creative Guide to Selecting Names and Trademarks Contributor(s): Karlen, Peter H. (Author), Davis, Jill (Designed by), Davis, Jill (Designed by) |
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ISBN: 0982042000 ISBN-13: 9780982042007 Publisher: Metamark Books OUR PRICE: $35.96 Product Type: Paperback Published: December 2008 * Not available - Not in print at this time *Annotation: Want to know how to create a successful trademark, brand name or business name? This comprehensive Guide unravels the mysteries behind some of the worlds most famous commercial names and marks, and offers a wide range of methods for developing an inspired commercial name or trademark of your own. More than 300 numbered sections (listed on the neonym.com website) discuss everything from marks with deep cultural roots, to useful techniques like decapitation and telescoping, to business considerations like advertising costs and dilution risks. Also covered are logos and other devices such as 3-D shapes, moving marks, colors, fragrances, flavors, holograms, and domain names. This practical, in-depth Guide features 250+ images of registered marks, and includes useful glossaries of trademarks and linguistic terminologies. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General - Law | Intellectual Property - Trademark |
| Dewey: 658.827 |
| Physical Information: 0.67" H x 6" W x 9" (0.95 lbs) 320 pages |