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The Art of SEO: Mastering Search Engine Optimization
Contributor(s): Enge, Eric (Author), Spencer, Stephan (Author), Stricchiola, Jessie (Author)
ISBN: 1098102614     ISBN-13: 9781098102616
Publisher: O'Reilly Media
OUR PRICE:   $59.39  
Product Type: Paperback
Published: October 2023
Qty:
Additional Information
BISAC Categories:
- Computers | Web - Search Engines
- Computers | Web - Web Programming
Dewey: 658.872
Physical Information: 1.65" H x 6.93" W x 9.13" (2.70 lbs) 773 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2021 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

  • Comprehend SEO's many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Google's Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry