| 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization Contributor(s): Kumar, Vijay (Author) |
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ISBN: 1118083466 ISBN-13: 9781118083468 Publisher: Wiley OUR PRICE: $34.16 Product Type: Paperback - Other Formats Published: October 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Research & Development - Business & Economics | Organizational Development - Business & Economics | Management - General |
| Dewey: 658.406 |
| LCCN: 2012009778 |
| Physical Information: 0.7" H x 7.4" W x 9.1" (1.45 lbs) 336 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it. |