Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers Contributor(s): Martinez Onaindia, Carlos (Author), Resnick, Brian (Author) |
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ISBN: 1118457471 ISBN-13: 9781118457474 Publisher: Wiley OUR PRICE: $47.45 Product Type: Hardcover - Other Formats Published: April 2013 |
Additional Information |
BISAC Categories: - Design | Graphic Arts - Branding & Logo Design |
Dewey: 658.827 |
LCCN: 2012043879 |
Physical Information: 0.69" H x 8.52" W x 11.32" (2.13 lbs) 224 pages |
Descriptions, Reviews, Etc. |
Publisher Description: "As an in-depth explanation of one organisation's brand strategy, this guide is both fascinating and full of useful insights." -- The CA magazine (UK) This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services.
With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without. |