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Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations
Contributor(s): Npcr (Author), Stevenson, Scott C. (Author), Stevenson, Scott C. (Editor)
ISBN: 1118691695     ISBN-13: 9781118691694
Publisher: John Wiley & Sons
OUR PRICE:   $66.45  
Product Type: Paperback - Other Formats
Published: March 2013
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Nonprofit Organizations & Charities - General
- Business & Economics | Corporate Finance - General
Dewey: 658.15
Series: Nonprofit Communications Report
Physical Information: 0.1" H x 8.5" W x 11" (0.3 lbs) 48 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.

Important topics covered include:

  • Copy writing
  • Media buyers
  • Rural media
  • Interviews
  • Press releases
  • Conferences
  • Client spotlights
  • Crisis preparation
  • Media relation policies
  • Press release policies
  • Social media
  • Strategic plans
  • Media databases
  • Online and offline press kits
  • Online tools
  • Staff preparation
  • Press conferences

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.