| MBA Marketing 2014 Edition Contributor(s): McDonald, Malcolm (Author), Kolsaker, Ailsa (Author) |
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ISBN: 1137300299 ISBN-13: 9781137300294 Publisher: Red Globe Press OUR PRICE: $89.05 Product Type: Paperback - Other Formats Published: December 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Reference - General |
| Dewey: 658.8 |
| Series: MBA |
| Physical Information: 1" H x 6.1" W x 9.1" (1.75 lbs) 544 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. |