| Utility of Gains and Losses: Measurement-Theoretical and Experimental Approaches Contributor(s): Luce, R. Duncan (Author) |
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ISBN: 1138003441 ISBN-13: 9781138003446 Publisher: Psychology Press OUR PRICE: $66.49 Product Type: Paperback - Other Formats Published: June 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Economics - Theory - Psychology | Experimental Psychology |
| Dewey: 330.157 |
| Lexile Measure: 1380 |
| Series: Scientific Psychology |
| Physical Information: 0.8" H x 6" W x 8.9" (1.10 lbs) 346 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or should exhibit) when they make selections among alternatives and how these properties lead to numerical representations of those preferences. It summarizes, and places in historical perspective, the research Dr. Luce has done on utility theory for over 10 years. Included are axiomatic theoretical formulations, experiments designed to test individual assumptions, and analyses of the fit to bodies of data of numerical representations derived from the theory. |