| Lean Technical Communication: Toward Sustainable Program Innovation Contributor(s): Johnson, Meredith A. (Author), Simmons, W. Michele (Author), Sullivan, Patricia (Author) |
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ISBN: 1138688525 ISBN-13: 9781138688520 Publisher: Routledge OUR PRICE: $46.50 Product Type: Paperback - Other Formats Published: November 2017 |
| Additional Information |
| BISAC Categories: - Technology & Engineering | Technical Writing - Business & Economics | Industries - Media & Communications - Language Arts & Disciplines | Communication Studies |
| Dewey: 607.11 |
| LCCN: 2017023987 |
| Series: ATTW Series in Technical and Professional Communication |
| Physical Information: 0.38" H x 6" W x 9" (0.54 lbs) 156 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Winner of the 2020 CCCC Research Impact Award Lean Technical Communication: Toward Sustainable Program Innovation offers a theoretically and empirically-grounded model for growing and stewarding professional and technical communication programs under diverse conditions. Through case studies of disruptive innovations, this book presents a forward-looking, sustainable vision of program administration that negotiates short-term resource deficits with long-term resilience. It illustrates how to meet many of the newest challenges facing technical communication programs, such as building and maintaining change with limited resources, economic shortfalls, technology deficits, and expanding/reimagining the role of our programs in the 21st century university. Its insights benefit those involved in the development of undergraduate and graduate programs, including majors, service courses, minors, specializations, and certificates. |