| The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers 2014 Edition Contributor(s): Fisher, M. (Author), Abbott, M. (Author), Loparo, Kenneth A. (Author) |
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ISBN: 1349467790 ISBN-13: 9781349467792 Publisher: Palgrave MacMillan OUR PRICE: $36.09 Product Type: Paperback - Other Formats Published: January 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | Development - Business Development - Business & Economics | Marketing - Research |
| Dewey: 658.834 |
| Physical Information: 0.43" H x 5.5" W x 8.5" (0.53 lbs) 192 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. |