Imagining Consumers: Design and Innovation from Wedgwood to Corning Contributor(s): Blaszczyk, Regina Lee (Author) |
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ISBN: 1421437244 ISBN-13: 9781421437248 Publisher: Johns Hopkins University Press OUR PRICE: $49.40 Product Type: Paperback - Other Formats Published: March 2020 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - General - Business & Economics | Advertising & Promotion - Science | History |
Dewey: 338.476 |
Physical Information: 0.92" H x 6" W x 9" (1.33 lbs) 408 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms--including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works--and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware. |