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Pro SQL Server 2008 Analytics: Delivering Sales and Marketing Dashboards
Contributor(s): Paulen, Brian (Author), Finken, Jeff (Author)
ISBN: 1430219289     ISBN-13: 9781430219286
Publisher: Apress
OUR PRICE:   $44.99  
Product Type: Paperback - Other Formats
Published: May 2009
Qty:
Annotation: Providing everything professionals need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008, this guide explains how to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies.
Additional Information
BISAC Categories:
- Computers | Databases - General
Dewey: 005.75
Series: Expert's Voice in SQL Server
Physical Information: 0.7" H x 7.02" W x 9.28" (0.96 lbs) 300 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies.

The book begins by addressing the many misconceptions that surround the use of key performance indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need.

The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsoft's BI tools, and gives detailed examples of successful dashboard implementations.