| Creating Blockbusters!: How to Generate and Market Hit Entertainment for Tv, Movies, Video Games, and Books Contributor(s): del Vecchio, Gene (Author) |
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ISBN: 1455615293 ISBN-13: 9781455615292 Publisher: Pelican Publishing Company OUR PRICE: $24.26 Product Type: Hardcover - Other Formats Published: March 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | Marketing - General - Business & Economics | Industries - Media & Communications |
| Dewey: 791.43 |
| LCCN: 2011277575 |
| Physical Information: 1.3" H x 5.5" W x 8.6" (1.15 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success. |
Contributor Bio(s): del Vecchio, Gene: - Author Gene Del Vecchio is the president of his own consulting firm in Valencia, California. He is the former senior partner, director of planning research in the Los Angeles office of Ogilvy Mather Worldwide, the world's sixth-largest agency network. While there, he developed products targeted toward children for companies including Baskin-Robbins, Disney, Good Humor-Breyers, Hershey, Kraft Foods, and Mattel. |