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St. Louis Advertising
Contributor(s): Absher, Frank (Author)
ISBN: 1467112860     ISBN-13: 9781467112864
Publisher: Arcadia Publishing (SC)
OUR PRICE:   $22.49  
Product Type: Paperback
Published: October 2014
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- History | United States - State & Local - Midwest(ia,il,in,ks,mi,mn,mo,nd,ne,oh,sd,wi
- Business & Economics | Advertising & Promotion
- History | Modern - 20th Century
Dewey: 977
LCCN: 2014938126
Series: Images of Modern America
Physical Information: 0.4" H x 6.4" W x 9.1" (0.65 lbs) 96 pages
Themes:
- Locality - St. Louis, Missouri
- Geographic Orientation - Missouri
- Cultural Region - Mid-South
 
Descriptions, Reviews, Etc.
Publisher Description:
Mention "advertising," and just about everyone thinks of New York's Madison Avenue, long the center of the nation's advertising universe. The reality is that advertising is everywhere and has been almost since the inception of the nation. In St. Louis, for example, two early advertising agencies became major players on the national scene, creating advertising for multinational corporations. Browsing through this collection of old advertisements gives readers a chance to follow the development of the nation's business community over the past 200 years and see what was important in the daily lives of Americans, as well as what the nation's commercial interests wanted them to believe was important.

Contributor Bio(s): Absher, Frank: - This is the third Arcadia Publishing book written by Frank Absher, a former St. Louis broadcaster who set out to preserve St. Louis media history in 1987. In 2011, he founded the St. Louis Media History Foundation, a nonprofit organization dedicated to gathering and preserving the media history of St. Louis. The collection featured in this book is one of the results of the foundation's efforts.