| Format for Graphic Designers Contributor(s): Ambrose, Gavin (Author), Harris, Paul (Author) |
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ISBN: 1474290639 ISBN-13: 9781474290630 Publisher: Bloomsbury Visual Arts OUR PRICE: $36.86 Product Type: Paperback Published: October 2019 |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - General |
| Physical Information: 0.5" H x 7.9" W x 9" (1.40 lbs) 208 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs. |
Contributor Bio(s): Ambrose, Gavin: - Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Harris, Paul: - Paul Harris is a journalist and teacher, and former Director of the Christian Meditation Centre in London. |