The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy Library Edition Contributor(s): Stoute, Steve (Author), Rivas, Mim Eichler (Contribution by), Carter, Graydon (Introduction by) |
|
ISBN: 1482997517 ISBN-13: 9781482997514 Publisher: Blackstone Audiobooks OUR PRICE: $81.00 Product Type: Compact Disc Published: April 2014 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General - Social Science | Popular Culture - Music | Genres & Styles - Rap & Hip Hop |
Dewey: 306.1 |
Physical Information: 1.2" H x 6.7" W x 6.1" (0.60 lbs) |
Descriptions, Reviews, Etc. |
Publisher Description: The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the tanning phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same mental complexion--one based on shared experiences and values rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. But there is a language gap that must be bridged to engage the most powerful market force in the history of commerce. The Tanning of America provides the needed translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. |
Contributor Bio(s): Stoute, Steve: - Steve Stoute, an Advertising Hall of Achievement inductee, is the founder and CEO of the leading brand-marketing firm Translation. Carter, Graydon: -Buck 50 Productions is a music/film development company distinguished in the production and marketing of commercially viable cinematic and audio products. The company is comprised of entertainment professionals whose combined career backgrounds incorporate twenty years of experience. |