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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

In this book, author Matt LeMay focuses on the CORE connective skills-- communication, organization, research, execution--that can build a successful product management practice across industries, organizations, teams, andtoolsets.

For current and aspiring product managers, this book explores: ? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

Matt LeMay is a product management coach and consultant. He has helped build and scale product management practices at companies ranging from early-stage startups to Fortune 500 enterprises. Matt was selected as a Top 50 Product Management influencer by the PM Year in Review for both 2015 and 2016.

Matt is cofounder and partner at Sudden Compass, a consultancy that helps organizations take a cross-functional and customer-centric approach to working with data. In his work as a technology communicator, Matt has developed and led digital transformation and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson.

Previously, Matt worked as Senior Product Manager at music startup Songza (acquired by Google), and Head of Consumer Product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith. He lives in Brooklyn, NY, with his wife Joan and their turtle Sheldon. You can find more of his work online at mattlemay.com.