| Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, 3 volume Contributor(s): Management Association, Information Reso (Editor) |
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ISBN: 1522571167 ISBN-13: 9781522571162 Publisher: Business Science Reference OUR PRICE: $2042.50 Product Type: Hardcover Published: May 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Design | Graphic Arts - Branding & Logo Design |
| Dewey: 658.827 |
| LCCN: 2018017368 |
| Physical Information: 0.81" H x 8.5" W x 11" (1.82 lbs) 1520 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry. |